We are excited to introduce you to a new company, Soak, and its fabulous and fashionable co-founders. The first thing we thought of when we learned about this new product was, oh yeah, this is what I have been missing in my wardrobe, for about, EVER! A shoe that is practical enough to be worn everywhere- land, sea and sandbox, and chic enough to not ruin your well-thought out outfit. This is stylish-comfort-wear that takes you from point A to point B, without having to wear your six inch heels any longer than need be (oh yes, you can slide these babies right in your clutch). And, just think how much money you can save on those 4 block Uber rides that you would just walk if you weren’t wearing those heels!! We like the endless possibilities of sparing our feet in Soak, but also because we love the design that has that make-your-feet-look-pretty shape…Meet Soak:
Michelle Vale & Elena Corsano of Soak
Meet the Co-Founders of Soak, Michelle Vale and Elena Corsano… Also known Michelena 😉
What is keeping you busy these days?
We were tired of schlepping around in our finest wears, with rubber flip flops that totally kill the look and quite frankly, are bad for your feet. We want a little lift, some arch support and something chic enough to wear to and from work, around town and heck, even after the Met Gala! We needed something to just slip on and go. Let’s face it, after a few hours in heels, we walk a little less confident. There is nothing sophisticated about suffering. The world takes notice of a woman in pain from her tortured stilettos.
After months of waking up in the am, dreaming we could open our closets and pull out a favorite slide… we turned to each other one day and said… let’s create it! We need this item in our wardrobe! And so, Soak was born! A shoe that has it all… comfort and style, vegan, eco-friendly and socially responsible. The timing couldn’t have been more perfect! Michelle had just finished producing the documentary she had been working on “Make it in America.”
What came out of the film was that most Americans can’t afford American made because the price points are just too high. I was already pondering how to create a product, in America, that could be produced at high volume at a price that was affordable. We felt passionate about keeping production here in the US and researched for weeks until we came across a factory in Maine.
At present, all styles will be designed in New York and crafted in Kennebunk, Maine. New York is a place we adore but the chaos of city life beckons a retreat to nature… Maine soothes our soul. We live for our down time in Maine. Portland with its art/food scene, and posh boutique shopping and Kennebunkport where many former Presidents choose to play. Our factory resides between these two wonderlands.
Ms Fit for Society 
Looks awesome! How much do they retail for? When does production start?
I’m pretty sure they retail for about $72 but not sure when production starts. You can purchase them thru the kickstarter program. 🙂