We Are the Newest Mavens in Town


Dunwello's newest Maevens:  Barre Instructor, Jessica Diaz and Stylist, Alisa Kapinos

Dunwello’s newest Mavens: Barre Instructor, Jessica Diaz and Stylist, Alisa Kapinos



One of our favorite women about town and most recent featured Ms Fit, Tonya Mezrich recently approached us with an enticing offer… to join her in her newest venture, Dunwello.com in a program that she’s triumphantly spearheading, the Maven Campaign. Mavens are hand-picked by Tonya, they are the movers and shakers of the city, highly respected Bostonians who contribute reviews of their go-to professionals in Boston.

We were thrilled when Tonya approached us about getting involved with Dunwello as their newest Mavens! We absolutely loved the concept – sharing about individuals that ROCK! This was one of our founding goals when we started Ms Fit For Society. Dunwello is making this type of information accessible to all, by allowing people to be able to search for the “best” in this city. This is awesome!

Ms Fit For Society was basically created through our joy of inspiring each other to “do life better.” What we found is that even though we were having a great time doing it together, we realized the more people we connected with, the more fun it was, and wow, did we learn a lot from everyone. Through Ms Fit For Society, we have met and worked with so many amazing people. And, the more we seek inspiration from others, the faster it seems to come. What we mean by inspiration is not just that spark that makes you want to do something new, but also the awe of meeting someone who works so hard and gets so much joy out of what they do, in perfecting what they do, and going above and beyond in helping others. What we also found is that there seems to be a common thread in these types of people; the ones that inspire, and the ones that are succeeding. It is that they all share a BIG passion for life and what they do. A passion that is contagious, that no matter what it is your interacting with them for (nails, styling, fitness, hair, etc.) they make you just have fun and walk away feeling a little happier.

There are many of these people around Boston, many whom we hope to meet and work with in the future. But for now, here is our short list of those that inspire us and are just awesome at what they do:



Nathan Alan – Blowouts and updos for Blo Blow Dry Bar

Jen Opeka – Makeup artist at Sarra

Lisa at Glitters  Nail Salon in Charlestown

Chad Schnairsohn –Personal Trainer/Kickboxing Trainer at Equinox

Alisa Kapinos  — Personal Stylist

Nikki Tedesco – Freelance hair stylist

Santosh Karmacharya – Bodywork/Massage at Om Namo Center in Cambridge.


Our go to "Glam Squad" Nathan Allen and Danielle Noel

Our go-to “Glam Squad” Nathan Allen and Dani Noel


Dani Noel – Blowouts and updos for Blo Blow Dry Bar

Ikram Guebenlian – Makeup artist for NARS

Jessica Diaz – Barre instructor

Michael Souza – Freelance Interior Decorator

Dana Markos – Floral Designer

Lola – Hairdresser for kids at Beaucage Salon

Jenna Darcy Stebbins – Freelance Photographer

DJ RobertsSounds – Freelance DJ


Dunwello is for everyone! If you have someone you have worked with or workout with that you love,  thank them by going to Dunwello and writing up a fabulous review for them! Don’t forget to go to Dunwello for more information on our amazing crew of talent or to find a professional in whatever keeps you looking and feeling your happiest!


New Ms Fit Feature: Tonya Mezrich

Tonya Mezrich, CEO of Mike&Ton, Principal Fashion Expert and Style Correspondent for StyleBoston, & Principal Brand Ambassador and Executive Advisor for Dunwello.com.


Tonya in the gown she wore to the Oscars for Social Network. This stunning gown by Michael Depalo.

Tonya in the gown she wore to the Oscars for Social Network. This stunning gown by             Michael De Paulo.


What is keeping you busy these days?

Recently I am extremely busy launching the Maven Campaign for Dunwello.com. I was brought into Dunwello on the heels of the tech startup getting funding from Twitter execs as announced in Bostinno.com.

A little background about Dunwello: Dunwello is a young, hip tech startup with powerhouse “it boys” Matt squared (Lauzon and Brand) at the helm. I was beyond thrilled to come on board with Dunwello, and revved up to spearhead the Maven Campaign. After having partnered up for several Mike&Ton fashion shows with Gemvara (the online jewelry company started by Lauzon in his dormroom at Babson), I knew Matt Lauzon was someone to keep my eye on. The idea of individuals being able to brand and market themselves online is a natural progression from Yelp and Angie’s list, and Dunwello has the slick, easy way for pros to accomplish this, with none of the hassle or negative energy. When you go to some of the current reviewer sites, you are looking at businesses, not individuals, but the real information you are digging for is the name of the actual pros. Matt and Matt came up with the idea to quantify this on a user friendly platform where SEO for Dunwello profiles is easily bumped up. When Lauzon asked me to join the team, it was a no brainer–I was honored to be a part of this ground breaking company. I’m very thrilled about my role as Principal Brand Ambassador, because I get to hang out with my friends and tell them about the cool things we are doing at Dunwello. I am in charge of making sure we have highly respected Bostonians contributing reviews of the best professionals in Boston—aka The Maven Campaign. When asked to explain what a Maven is, you could best describe it as the same as the “verified check mark” prominent individuals get with Twitter. Becoming Maven #1 was supremely cool for me. I am looking forward to adding a top roster of Mavens to join me in helping promote and give a shout out to their “team” of pros who make life easier and better for them. I personally always want to tell people about how great my hairdresser, Violet Furxhi is. Or how Tavi Delarosa or Nelse Kairini  create beautiful makeup on me or my models for mike&ton. So naturally it is a great feeling to be able to help local individuals brand and market themselves. Most individuals don’t have the time or budget to hire or do their own PR. This functions as a way of getting the word out about what you do best.


Tonya Mezrich and Michael Depalo of Mike&Ton at the City Lights themed Gemvara Fashion Show.

Tonya Mezrich and Michael De Paulo  of mike&ton at the City Lights themed Gemvara Fashion Show.


 What are you loving in fitness and fashion right now?

I’m loving Flywheel. It is quick and a great workout. In 45 minutes I can burn 400 calories. I know it’s only one cookie, but the amount of sweating you are doing, you really feel great when you leave the studio.

For fashion, I am digging digging in my own closet! I have found that re-purposing different outfits in different ways has been very satisfying, and my wallet also appreciates it! For example, I have been “all seasoning” some of my dresses. Adding leather leggings under a spring or fall dress, instantly turns it into a winter safe outfit. It also makes them a bit more edgy, and I finish the look by pulling the leggings over my pumps. I also love little socks with pumps. It’s another way of carrying shoes that wouldn’t necessarily be worn in the winter into winter. I found these cute foot panties at Daniela Corte Boutique, and have gotten many compliments on them. I also like little fishnet ankle socks from American Apparel. I can wear them with pumps and it gives the pumps a “bootie” look.

Tonya's ankle socks paired with pumps to create “faux booties”. Also pictured, my business partner, Michael DePaulo. This was shot for a photo spread in the Herald debuting the mike&ton partnership with Rumba at The Intercontinental Hotel. Under the mike&ton label, we designed the uniforms of the servers and bartenders.

Tonya’s ankle socks paired with pumps to create “faux booties.” Also pictured, business partner, Michael DePaulo. This was shot for a photo spread in the Boston Herald debuting the mike&ton partnership with Rumba at The Intercontinental Hotel. Under the mike&ton label, we designed the uniforms of the servers and bartenders.


 How do we keep in touch and learn more about you? 





We asked Tonya to share how she got started in the world of fashion:

I have always had a love for fashion. Even at a young age, to my mother’s chagrin, I remember insisting on wearing a certain pink dress every single day. I think my daughter has a little of that in her. At 2.5 she’s already insisting on choosing an outfit on her own every morning, even if that means wearing Toms shoes in the dead of winter.



My fashion profile grew shortly after Ben and I were married. I got named one of Boston Globe’s Top 25 Most Stylish People by Carol Beggy. I think I was actually #4 right after Tom Brady. It was from this moment on, that my love for fashion really began to blossom and turn into something entirely cool, on it’s own path. I could no longer leave the house looking like a slob, wearing lululemon sweats and not brushing my hair. (which in my husband’s opinion, was not such a bad thing—I think he was growing tired of my “comfy attire.”)

It was about this time that I met my close friend, Michael DePaulo. He was, at the time, designing couture gowns and wanted to get further exposure for them. We were introduced by a mutual friend, and hit it off immediately. I wore his creations to the Sony Columbia Pictures “21” red carpet premiere, and began to regularly wear his fashions to many of the national and local events we attended


The Movie 21 Premier, Dana Brunetti, Ben Mezrich, Tonya Mezrich, Jim Sturgess, Jeff Ma

The Movie 21 Premier, Dana Brunetti, Ben Mezrich, Tonya Mezrich, Jim Sturgess, Jeff Ma

Soon thereafter, we decided to open mike&ton. We started with a full collection which consisted of dresses, skirts, tops, jackets and pants. Into our fourth collection, we decided to pare down to our signature pencil skirt—The Travel Skirt—so named because it is made with a luggage zipper and is perfect for the jetsetting mike&ton woman.


mikeandton's Travel Skirt

mike&ton’s Travel Skirt

Along my path, I helped launch the TV show StyleBoston, a half hour lifestyle TV show. I served as host of the show and developed and produced my own segment titled Fashion Forward.

Shortly thereafter I was tapped by NECN’s The Morning Show to produce and star in my own TV segment, Tagged By Tonya, a weekly style and fashion segment that educated New England viewers on anything from how to tie a summer scarf to what were the most effective and fashionable winter parkas for the slopes. I now remain the go-to Fashion Expert for NECN.

Recently I have returned to StyleBoston and have taken on the role of Principal Fashion Expert and Style Correspondent. With my fashion expertise and contact with the fashion community it was a natural role for me to fill. I am looking forward to covering events, giving backstage peeks at fashion shows, and teaching my audience about anything and everything in the fashion/style arena as I myself learn more and more about the ever evolving world of fashion.