Ms Fit Feature: Rachel An Liverman

Working in the beauty industry in New York City is no easy feat, but this gal makes it look oh so effortlessly chic. As the Director of Beauty Partnerships at Birchbox, Rachel is the one bringing us beauty fanatics all the best that this industry has to offer. If you’re not familiar, Birchbox is the most amazing thing to hit the beauty biz in a long time… A monthly subscription based site that delivers the newest, the coolest, the most sought-after beauty brands in today’s market. If you love trying new makeup, lotions and potions, you have to sign up for Birchbox! www.birchbox.com

 

WHAT’S KEEPING YOU BUSY THESE DAYS?
Work, work and more work, staying consistent with my workouts, and my new puppy Cooper whom I am so so in love with! I never believed puppy love until now. I think my boyfriend is jealous that I make out with Cooper more than him…whoops!

WHAT ARE YOU LOVING IN FITNESS AND FASHION NOW?
I’m a Soulcycle addict. I started going almost two years ago and it continues to motivate and inspire me. I genuinely look forward to working out now and feel my confidence increase every class. As for fashion, I really don’t stray past the term I coined, “chic schlep.” My style has always been based on comfort + black/white/army green/leopard + great accessories, and I don’t really stray. This summer I’m loving these sandals paired with this caftan and fedora. Also really digging these light jeans with a broken-in knee and fringe at the ankle. Parfait! But most of all, I really just want to be in a bathing suit on the beach.

You can find this Chic Schlepper on Instagram: @Rachelista

 

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A Moment for Fitness

Fitness is really leaving its imprint in the fashion world right now…
If there is anything I get asked about more on a daily basis than “how does one get today’s oh-so sought after Barre butt,” it’s, “where do you get your workout clothes?” The focus on “what you are wearing to the gym” is getting almost as much attention by the fitness industry as what class you’re taking at the gym. And delivering on the desires of all the Ms Fits out there… workout gear, accessories and inspirational clothing has never been more functional and fabulous.
I’m also seeing a trend of people becoming as loyal to their workout brand(s) as they are to their favorite Pilates, Barre or yoga teachers (myself included). Lulu Lemon was a real trail blazer for the workout gear obsessed over the past several years, but today, there are so many other companies entering the market with amazing products. My must-haves are from Splits59, Firedaughter Clothing, Gwyneth, and most recently Reebok which has really impressed me with its new styles and fabulous customizable sneakers. What I am finding most appealing about these new brands is that the styles they offer go effortlessly from activewear to streetwear/daywear. More and more we are seeing activewear and sports inspired clothing as the norm for day and weekend clothing.

Check out some of the lines of fitness clothing, accessories and equipment that we’re loving…

Splits59

Reebok

This major moment that fitness is having in fashion right now is also fueled by fitness clothing, products, and people finding themselves all over the pages of fashion magazines. And in almost weekly announcements this year, new collaborations between high-end designers jumping into activewear and/or the sports equipment game. With consumer demand soaring for the activewear/daywear trend, it is also no surprise that gyms and studios are also expanding their fashion offerings. The two seem to be inseparable these days!

Just a few on the list of fashion/fitness collaborations and designers moving into sports clothing and equipment we have seen this year:

Victoria’s Secret Sportswear

H&M Sportswear

Adidas by Raf Simons

Adidas by Stella McCartney

 

Givenchy Slip Ons

Soul Cycle for Shopbop

Soul Cycle activewear to be sold on Shopbop, Barry’s Bootcamp activewear to be sold and Bloomingdales, and Fitness Tracker Fit-bit has partnered with designer Tory Burch.

The most interesting and really fashion forward collaborations with fitness we’ve seen are the fitness toys…surfboards, boxing gloves, the possibilities are endless…

 

Chanel Surfboard

Chanel Sports Equipment

Burberry Skateboard

Alexander Wang Skip Rope and Boxing Gloves

Kate Spade Bike

 

And celebrities have also jumped into the mix, like Kate Hudson and Brooke Burke who have launched their new workout lines.

Kate Hudson’s Fitness Fashion Line

With all of these collaborations between fitness and fashion in recent months, we just know that Ms Fit for Society couldn’t be timed any better. How a French uber glamourous brand like Chanel can get their white gloves all over a surfboard or a historically male centered brand like Adidas can team up with Stella McCartney, the world is definitely noticing a collaboration that we at Ms Fits are so proud to call our own.

Ms. Who What Wear Feature

Boston may be New York’s long distant relative as far as fashion goes, but we certainly do try, and we at MsFits think it’s high time we boast to everyone about how damn good we’re all looking these days. We’re excited to bring you our first ever Ms. Who What Wear Feature to showcase who is wearing what to where.

The perfect place to start was this past Saturday night’s, Museum of Fine Arts annual summer bash. And oh what a bash it was! The decor, beyond chic; the art, beyond unforgettable; the music, DJ’d by AndrewAndrew of NYC fame and the fashions… let’s talk about the fashions! An eclectic mix of highs and lows, short dresses and long gowns, enough Choos to fill the the Garden and all of the beautiful colors!

 

Outside the MFA, camera in hand, ready to strike…

We’re wearing: Jess- Giorgio Armani tank, Alice and Olivia skirt, Emilio Pucci purse and cuff, MeleneKent necklace and Jimmy Choo heels.  Alisa- Alexander Wang dress, Roberto Cavalli heels, arm band from NYC and headpiece from St. Thomas.

 

Check out some of the fab guests we were lucky enough to catch and photograph before they took to the dance floor…

Gina Morda, Co-Chair of the MFA Summer Party, in a Derek Lam dress, Tiffany diamond earrings, own diamond rings and bracelet, and lucite clutch handmade by Gina herself.

Adrienne Schlow, Artist, in a Lanvin dress, her mother’s vintage jewelry, Camilla Skovgaard heels.

Laura Baldini, Real Estate Broker, in a Calypso St. Barth gown, black pearl, silver and wood bangles from Alan Bilzarian and Yves Saint Laurent heels.

J.C. Monahan, Anchor for NewsCenter 5, in a Monique Lhuillier gown and Swarovski Crystal earrings.

Abby Cushman, Exec.Assistant to the Managing Partner at Trinity Partners, in a Michael De Paulo gown, Shreve Crump and Low earrings, clutch from Saks and Jimmy Choo heels.

Sara Suarez and husband, Anchor and News Director at Univision, in a Cache dress and Jimmy Choo heels.

Magdalena Stokalska, Jewelry Designer, in an H&M gown, her own design necklaces, Michael Kors bag, Schutz heels.

Sarah Kim in a Roberto Rodriguez dress.   Janet Wu, Anchor at Channel 7 Boston, in a Melinda Eng gown.

Tanya Shnaydman, Director of Corporate Development at Iconic Therapeutics, in a Diane von Furstenberg dress and L.K. Bennett heels.

Brendan Ciecko, Entrepreneur, in a Ben Sherman suit, madras bow tie and (my fave of the night), Vivienne Westwood shoes.

 

Till next time fashionistas! We’ll be looking for you….

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~A&J